When I was kid I remember my mom sometimes saying that I needed what she called “2 by 4” Therapy. What she meant was: I was acting like an idiot and I needed a 2 x 4 upside my head.
Well recently I got some much needed bat “bat” therapy. No - I did not take one upside the head. I got to see the result of something coming out of someone else’s head. And the idea came out in the form of a Baseball Bat - well, a baseball bat company, really.
I’m not sure I ever signed up for this guys newsletter but mysteriously after seeing him in passing a few times I started getting his One Fast Bufaalo “The Tread” emails.
I’m not sure why on this particular day I decided to read a little bit and even click through to a video link.
What I saw was simple and beautiful and perfectly executed. Something resonated inside of me with what I was seeing. It was a “Field of Dreams” moment. I was moved, compelled, inspired and restless all at the same time.
I’ve been talking about it and spreading it ever since. It may be the best thing I’ve seen this or last year. Not just the 2 minutes of flawlessly shot video and killer “Explosions in the Sky/Friday Night Lights” - type of background music but the actual bats and the company he created are just MOVING.
This guy’s an artist. A big time designer, Ben Jenkins and his marketing/branding company, One Fast Buffalo, amongst a gazillion other things, has redesigned all of El Fenix’s branding and was recently tapped to revamp Crested Butte’s new look.
The video, the Warstic site - It’s really quite a sight to behold: an artist turning his passion and his art into a tangible, useable and salable object: Bats.
He was directly inspired to start the bat company after reading and re-reading Tim Ferriss’ wildly successful book, “The 4 Hour Work Week.”But
Baseball. Hmmm.. To be honest, I’m not the biggest fan of the actual sport. I did not grow up playing it .
But going to Yankees stadium as the guest of star 1st bassman, Mark Teixera was a blast. I bought a few t-shirts for my boys with his name on them. I bought a brat and an ice cold beer and sat down in the NY summer sun to watch the game. Teixera gets up to bat and has a hit. That’s my guy! That’s my friend flying over first. Woo Hoo! I’m in. I GET IT now. It’s an American thing. It’s tradition.
I hope this video inspires and moves you like it did me.